Question Time in Fort William presented a small glimpse of what may come to be the next chapter of the Scottish Independence partnering, but first we need to look back a bit.
The Scottish Greens found themselves with a lot of power without much real preparation for being saddled with it, sadly this manifested in some of the oddest and widely unpopular legislation the Scottish Parliament has enacted.
Nicola Sturgeon found herself evicted from office in the severely damaging defence and promotion of ideas that found no traction with the electorate. It’ll now come to pass that Sturgeon may also have led the most ineffective and support losing Parliament due in part to the stranglehold the Greens exerted.
However it’s largely pointless to dwell on what has gone past us and instead focus on the future.
Humza at some point will have to jettison the old guard – still battering on as though the whole saga was just a bad dream – or be jettisoned himself, there are only really two options available to the SNP just now.
However what was striking was that Mairi McAllan, who in the past has been a very effective friend and repeater of Nicola Sturgeon has decided to refocus on being more conciliatory and focussing on echoing what people actually say to her. It was amusing to see the change.
Likewise Alex Salmond, seemed to have risen above any real fight with the SNP, and instead went back to pronouncing the benefits Scotland already has. Watch closely – and if he hadn’t mentioned ALBA, you could be forgiven for thinking he was still in the SNP, the stats and arguments he was making were straight from his former playbook. Indeed they might even be.
Alex has obviously concluded Humza will sooner or later be forced to exorcise bad omens from the SNP cog-works and has moved a little ahead into the phase where we have one movement, albeit with distinct voices.
Diverse voices with varying tones and messages is what the movement needed last time round but lacked in the political arena – but enjoyed on the community level. This time round it does seem at least we will enjoy that improvement.
The standout though – is exactly what will end with the Labour Party (in disbelief), presented in a neat little package by Jackie Baillie.
You see Jackie went on the attack about how she campaigned in 2019 for remaining within the EU. However thats not Labours current position, it does not seek to solve the European problem, instead as Jackie said, much the same as currently dished up will be delivered by Labour, but with friendlier smiles.
While the independence movement bolsters on, debating the merits or demerits of full membership, EFTA and single market access – the Labour Party won’t actually have anything with any substance to add. This isn’t going to delivery any fruit to the Labour Party, in part because they can’t help secure the future of fruit workers.
The electorate will maybe vote Labour in some places as a kick to the Tories but theres no resounding message the Labour Party have found to share. Bereft of talent or substance – it’s the same old folks making the same old noise and Scotland has moved on from it.
Outrage from Ian Murray followed the day after – he was upset the SNP’s condition of support will be for a referendum on Scottish Independence.
Amusingly in being aggrieved – Ian Murray had already conceded Labour won’t win the next general election without the SNP’s help. How pathetic. They can’t even pretend they’ll succeed because it’s that unlikely.
If the only choices of Conservative Party Policy are whether you want the red or blue set – is it any wonder why Labour can’t beat the SNP when it should be at its weakest? Furthermore not expecting to beat a terribly weak Tory performance?
In the next few weeks and months, the SNP will learn some lessons, as will ALBA, they’ll tune and hone.
The SNP have worked out behind the scenes that the Greens are an anchor rather than a propeller. Despite knowing folks like Mairi and Alex share no desire to work together – they’ll find an equitable platform to stand on to push the cause – while Labour languish in the polls.
It’s ten past midnight and we’re sending out the reminder email for the morning’s launch. This is our set piece event, the unveiling of the full Ash Regan campaign. Up to this point – it’s been a mad scramble and pieces have been moving across the board at a lightning pace.
At 7:30am the team were awake and debating in the chat: SNP Trek 2: The Wrath of Ashten or SNP Wars – A New Hope. Between “May the force of Independence be with us all” and “Beam Ash Up, Scotland” – Kirk asked us to keep the “wonderful” Star Wars metaphors to ourselves. Sorry, Kirk, they’ve been published.
8:30am, Graeme, Kirk and Mrs O arrive on the scene, and the posters and placards are ready. The podium and AV kit are being set up. The sun is scorching in the background with the Queensferry Crossing brilliantly standing in the background.
Holyrood Magazine had kicked off by calling us the Unity Candidate, and LBC’s Gina Davidson called Ash the dark horse. It was looking good. Our campaign photographer Colin was setting up his kit and Phantom Power were setting up theirs to send out a video of the speech.
The team finally were all in the same room, which oddly hadn’t occurred until this moment. Ash Regan turned up in a £600 blazer from Oliami, which was absolutely stunning and First Ministerial. It had been hand-crafted in Scotland, in her childhood hometown of Cumbernauld. From the Press launch being held in the Caledonia Suite to the Blazer being from Scotland – the stars were aligning.
Unfortunately due to the very restrictive £5k budget from SNP HQ – we couldn’t put on a breakfast roll or any decent snacks for the launch press. Water and some cheap biscuits had to do! While the press and guests were filtering in – Phantom Power created some impressive drone shots from the bridge to the hall, which look epic on the launch video.
The room was set out in a press room style – big open windows to the bridge in the background, Ash with a clear podium to show openness and transparency, two dedicated media interview areas, a command area and finally some break-out areas for interview and media upload.
A letter to the independence movement was sent at this point. It would be the focal point of the upcoming speech and it was likely the top trending piece of social media of the whole campaign.
Colin took a ‘front page’ picture of Ash with her arm on the guardrail in front of the bridge, and journalists went live from the berm surrounding the hotel. Indeed we were featured on the live news and Colin indeed got his picturesque front pages. Things were working out.
Our team had a quick pow-wow with Ash who was ready to face her first large speech as potential FM and then enter a nearly 3-hour festival of media from podcasts to live broadcasts. Ash and Joanna had a quick chat before Joanna would go on to introduce Ash.
The speech landed well and was First Ministerial in its content. It had been the product of a few days of tough work. We released it to the media just 15 minutes before we went live with it. BBC News had wanted to carry us live but dipped out after 60 seconds to go to some random SNP student who spoke abysmally and critiqued a speech that he had never actually heard. Naughty step for them.
From a list of media bids – Ash took questions in turn, this was the bizarre part where most asked the same question in slightly different wording. Most journalists feel like they have ‘gotchas’ but in reality, ask the same as their competitors did a moment before. Most forgot this was a small campaign versus the larger staff of the actual First Minister.
The BBC get a special mention as the least organised of all – they’d have quite liked their own event. However, the amount of time you gave the BBC vs the coverage you got – ended up being a terrible sum for us.
As Allison and Bailey handed out microphones to the journalists, they asked their questions with vigour, asking for details on the SNP structure and its transparency, especially with Peter Murrell at the helm.
We found this quite amusing as Allison was handing microphones to the journalists who had been hounding her following her departure from the Finance and Audit committee and NEC two years ago, without realising she was standing right there in front of them in the room.
It’s probably worth noting in light of current events – Allison and her former colleagues are still not speaking to the press (nor even me when I try very hard!) regarding their time there, and ViveEcosse will obviously only make comment when legally clear to do so.
A moment of silence was held in solidarity with the Ukrainian people on the year anniversary of the war.
We attempted our first media scrum and huddle – it was a bit less organised than we’d liked. It had some great pictures but must have been intimidating for Ash. She rocked it and we moved on to the 1-2-1 interviews, breaking only for the toilet and water.
The 1-2-1 interviews were an interesting experience. Every journalist overran. Every journalist complained that they were late. At most, we were a few minutes late – but we learned they just didn’t like each other very much. We were about halfway through when we detected Ash had described some policies of her own – that we hadn’t spoken about as a team – it was then we realised we’d mucked up by not recording the interviews ourselves. We would now need to watch the media that dropped out and adopt it as campaign policy. Oops.
The final media interview was with the Founding Editor of the Edinburgh Reporter, Phyllis Stephen which was Ash’s local paper. We had promised them an exclusive which was the EFTA policy – however one of the journalists had already pulled it out during an interview. We, therefore, had to improvise and offer ‘Currency’ as an exclusive – the meeting to discuss – was to follow the interviews.
It’s worth us noting – the two journalists that get the job done but are also wonderful to deal with are Phyllis Stephen (Edinburgh Reporter) and Gina Davidson (LBC). Both are genuinely nice people and a pleasure to deal with.
Ash would then go on to meet with Dr Tim Rideout of the Scottish Currency Group, to be briefed on their policies for an independent Scottish Pound. When speaking with Tim beforehand, we were incredulous to discover that despite the years of work of the Scottish Currency Group and successful SNP Conference resolution, Tim had never met First Minister Nicola Sturgeon. We made sure Tim, founder of Scottish Currency Group met Ash and acknowledged that they are a valued asset to independence. This initial meeting with Tim lasted around 45 minutes and ended with Ash liking their proposal enough to back it. This would be added to the media grid for Wednesday.
The launch rounded off with some portrait pictures of Ash, her family and the team. We’d then sit and chill before tidying up the room. Phantom Power struggled to get the video online as the Scottish press core was taking up all the hotel’s bandwidth – which made it very difficult. The mobile signal was too poor to help.
As Ash, Kirk and her parents set off for home. Bailey, Mrs O, Allison and myself would set off for pasta and pizza at a nearby restaurant in Dunfermline – which absolutely hit the spot following a day of very little to eat.
We finished the day with a team roundup of applause for each of the members on the chat. Each applause focused on the skills and talents each person had brought to the team. We’d move from the start of Star Trek to becoming Olivia Pope’s Gladiators.
About five minutes after this, we received the list of official hustings and TV debates. Oh wow. The team would set about our plan to get this reduced to a saner schedule, at least, we believed. Ash and Kirk were in the car on their way for the North East trip, and the team were at home base. It suddenly felt more like the SNP Squid Games – who’d get knocked out first.
It occurred to us there were at least 13 debates, and 16 days remained until the ballot opened, that meant every day was now a campaign day, ouch. Likewise, this would now elevate the debate platform to greater than a normal Scottish Election and more than a US Presidential Election. This was about to get gruelling.
Another busy day started early with some good news for the team as we finally got a reply from National Secretary to our requests for confirmed nominations. Now that the deadline had passed to add new candidates to the online nomination page, Lorna Finn confirmed that we’d reached the 100 members from 20 branches threshold, although pointed out that members could also ‘ remove their nomination’ until Friday noon when nominations close – we thought it a strange thing for her to say at the time.
Later in the campaign this optional ‘edit function’ became more significant…
Our ‘How to Nominate’ video was having final edits, and would be released later that day, via our Ash Ambassador Network and on social media.
The 9 am, early team call started with some banter as we waited for some members to join. The team chat had contributions into the wee hours as there was so much to do. When AshVengers finally Assembled 😜 by 9.15 am, we ran through the day ahead, tomorrow’s media launch and the weekend plans for visiting the North East (that now included an invitation to Fraserburgh SNP on Sunday).
Our media grid was building but we were still flexing to reactive moments like the morning’s sudden announcement of Chief Inspector Livingston’s resignation. A quick online team discussion and response lines were prepared and approved to meet media asks. Bailey was bossing the media inbox like a pro by now and negotiating with journalists and production teams, like he’d been doing this for years, not less than a week!
An early morning interview with Holyrood Magazine was lined up as a great start to Ash’s day but the media pack were still trying to make a story of yesterday’s Diet Coke moment’ – when Ash walked in through Parliament lobby with Kirk Torrance and Robin McAlpine at each side. It made us all both giggle and eyeroll at what makes a story in Scottish politics these days!
We planned to raise the bar to address the issues that matter to the people of Scotland. That first required us to take control of the media narrative today by confirming that, our nominations threshold had been met, that Ash was a serious contender for leadership and FM and thanking the growing Ash Ambassador network for their support.
Then the Ciaran Jenkins ‘corridor dance’ happened…
Now, we must clarify that we do really like Ciaran and the Channel 4 News team but it’s never acceptable for the media to impede our elected members going about their Parliamentary business, even when there is a frenzy of activity in a leadership election. To be fair, the obstructing camera that added to the squeeze wasn’t Channel4 News, as they recorded the incident with their camera.
Ash was very uncomfortable at this sudden press pincer manoeuvre, which is daunting even to those who’ve experienced intrusive media. Added to that, to answer media questions on camera about a third party’s views on matters with potential legal ramifications, on the hoof is never wise, so Ash managed to escape the stramash and retreat to her office to prepare for FMQs.
This was a big media learning day for both Ash and the team.
While the media continued to scramble to get Ash on camera for comments, we continued to keep to plan, and keep Ash’s media appearances low key before our Friday media launch, once membership nominations had concluded the final ballot.
We planned an eve of launch exclusive with Kevin McKenna and chose the perfect spot to conduct this interview ‘in plain sight’.
We waited for Ash to arrive, watching the comings and goings of Holyrood from our sunny vantage point of the top steps of Dynamic Earth, with Kevin and Gordon from the Herald.
We decided to meet Kevin McKenna there for the interview as parking was easy, it was close to Parliament for Ash and critically, they had a decent canteen for our lunch. The wonderful Lynn from Ash’s constituency office was in Parliament and provided support to Ash as she navigated the media scrum after FMQs and joined us for lunch.
Edinburgh, Scotland, UK. 23 February 2023 PICTURED: Ash Regan MSP, candidate for the SNP Leadership and for Scotland’s next First Minister. Photo credit: Colin D Fisher/CDFIMAGES.COM
The weather was glorious and Kevin and his photographer Gordon, got some great outside shots, with Holyrood in the background. We met up with our campaign photographer Colin Fisher, there too as he’d been working at Parliament for FMQs. With outside photography complete, we all moved inside – fortuitously just as the canteen emptied of school kids and their packed lunches as they moved onto their next trip stop.
We selected a few quiet tables with a black curtain backdrop for Kevin’s interview with Ash and some photographs and ordered coffees for everyone.
Now Graeme and me have a political event nacho tradition, after he nearly choked on an inhaled nacho at one of our first event, just as we were about to get up to speak. Backslapping normally happens post-speech 😂 In line with tradition, we added a plate of nachos for the team to share, with our order of mac and cheese lunches!
Inside photographs done and the interview in full flow, we sat a couple of tables up and over lunch, had a good blether with Lynn from Ash’s constituency team on independence campaigning. Gordon, the photographer from the Herald, later entertained us over coffee, with his brilliant ‘pants’ story of his trip to see Sean Connery in his Bahamas home! Ask him if you see him 🤣
Ash and Kevin finished, what we all agreed was a great interview and we all looked forward to reading it later that night, as Kevin headed straight back to my home city of Glasgow, to ‘file the copy’ before tomorrow’s big Ash Regan campaign launch day.
We walked Ash and Lynn back to Parliament then Graeme and me went to collect the ‘vote Ash Regan’ launch posters, from a local print shop, that the team had ordered. Graeme then headed off to meet Kirk and Ash to finalise the speech for tomorrow while I headed home for a school parents evening.
The team chat was busy that evening with last minute details for tomorrow’s campaign launch, and a final read through of the speech. Ash Ambassadors had been invited, photography and video footage plans agreed, with Colin and Al, and copies of speeches and media run lists had been printed and packed into the car. Tomorrow was an early morning start.
I finally got to bed around 1.30am – I think most of the team did too. We were all buzzing for the campaign launch proper, in the morning!
Not often a morning starts with a belly deep laugh but this one certainly did. Ash Regan’s fiancé would be brought into the WhatsApp group chat at this point.
It is always an awkward moment when you meet a candidate’s partner, you never quite know their politics or how deep their knowledge is – but they always want to contribute. As her partner joined the already established chat, where we had meetings, notes, and press releases – his first move was to change the chat profile picture to Ash standing in front of flames.
I laughed and thought – oh wow we’ve bagged ourselves a full-on cybernat here. This is going to be hilarious and difficult. Allison called me and expressed the same opinion. We were chuckling away. However I’m going to let you know – we were totally, totally, wrong. The sharpest political and operational mind in the room – may have been Ash’s partner. An incredible man.
It’s very early morning in the team chat but we’ve got the day ahead headlines and the talking points from the radio. It’s clear it’s shaping up to be another bruising day for the candidates on the trail – and it is absolutely going to be about religion again.
As an atheist, it honestly doesn’t cross my mind what the candidates think on religion – if they acted in a religious manner that was contrary to the values that the country as a whole respected, I’d probably be vocally upset but other than that I don’t usually worry too much about what people believe. It was rather surreal.
Alex Salmond once said he preferred people of faith. I always wondered if it was because they, therefore, were more susceptible to messaging without evidence. I couldn’t recall though Salmond or Sturgeon ever particularly expressing much in the way of religion. Naively I really thought we’d be off Kate and Humza’s religion by now, but oh no, it was just getting started.
However today was the day when Kate would start getting negative endorsements, and people would actively remove themselves from supporting her. Humza would be called incompetent and brandished as a safety risk by ‘The Muslim Council of the UK’ and by ‘The Indian Council’.
The great Forbes Reset would be announced. It was a bizarre feeling in the team at this time, there was a cautiously jubilant feeling that our ‘opponents’ were being tackled – but these people were friends – they didn’t deserve this feast upon their religion.
We held a team meeting and started planning our ‘North East’ trip, part of the listening and reflecting on the views of the members. At the same time, Ben McPherson would announce he wasn’t standing, and many of us had to google who he was. Jenny Gilruth would be getting touted as a Kate replacement, we didn’t believe this had much mileage.
The media desk is absolutely rammed at this point. The Daily Express not content with Ash saying she wasn’t religious wanted to know if she’d been baptised or confirmed. Obviously seeking a secret religion – we found this quite funny. The media requested sit-down interviews – but Ash was still in training – she’d meet Robin McAlpine for a primer on Common Weal Policy and Media. To appease – we offered 1-2-1 interviews at the launch, on top of questions from the floor and a press huddle. We’d be offering the largest media access of any campaign.
Our media lines were getting stuck at various stages – so we created a ‘Front Door’ – which any line that went past it was committed to and was available to press. We also started sending information on the launch location to the press.
As we got the front door opened and the information out – Kirk, Robin and Ash were “spotted” in the Scottish Parliament – and that became our “scandal”. Despite the fact Kirk had worked for the SNP for many years and led a lot of the new-generation digital initiatives that led to the biggest victories of the SNP, the press was more interested in his few months of working with the ALBA Party. Kirk hadn’t been a member of the ALBA Party in some time, likewise, we had invited him to the team – Ash didn’t really know him.
Our team decided we needed an update on nominations, we requested and got ignored by HQ, but we started speaking with Kate’s team to see if they’d like to know also. Our pitch was that we should get to know if we had crossed the line of nomination. HQ kept ignoring it.
Ash wanted to speak on the dreadful abuse both Kate and Humza were experiencing. We had a team meeting online about how to best approach it. We decided a generic ‘call for calm’ was best to TV camera. A few hours after we concluded the discussion – Ash went out there and delivered it.
We were all very impressed – Ash seemed very First Ministerial and the one breaking through. Usefully for everyone else the media actually decided to (for the most part) actually heed our call and started to lay off on the fever pitch of religious questioning.
It’s around 4pm and The National had a very simple online poll online about who would you vote for. Ash had taken an early lead. However, Humza was jumping up at an incredible rate.
We sent in a formal and final request for nomination status and encouraged Kate’s team to copy us. They did.
Ash’s partner had spoken to some of his security contacts and they could confirm there was a bot vote rigging The National poll.
At the same time, we checked the visitor log at Parliament and could see some SNP Westminster Press Staff visiting. While SNP HQ would deny any involvement – there was patently a preferred candidate from the random comings and goings. None were ever meeting our team or Kate.
Kate was undergoing a reset. Humza was under siege by the Indian/Muslim councils. Kirk was the story we were being pushed on – we agreed on our line:
“Kirk has worked for the SNP, Plaid Cymru and ALBA – I’ve got him in one day to go from attacking the SNP to fighting for it”
We created a “Where’s Kirky” image gallery – to deploy a series of images of Kirk working for the SNP throughout the years in case we needed to make the point harder. It was a kind of tongue-in-cheek reference to “Where’s Wally”.
The night would be wrapped up by sending messaging to our Ambassador network and focusing on the next days’ media interviews and the first time the team would assemble. We checked in on the online poll at The National and Humza had gained many many thousands of votes.
While Kate and Humza continued to face a barrage of media questions on religion, and now on their voting record or voting intention on Equal Marriage, Tuesday for us was themed by ‘connections’.
It started in the wee hours and resumed with an early team call – a pre-10 am call with Graeme was unheard of so this was serious stuff for us!
We had all determined that it was better for Ash to avoid immediate media reaction pieces as there was a toxic atmosphere bubbling up and Ash had a daunting few weeks to navigate to get her positive, constructive messaging out, on a campaign shaping up to be riddled with obstacles to achieve that.
It was evident that Kate’s team had tried to get questions of religion upfront to address and then move quickly past it, but the media kept circling back, fueled in part at least, by Humza’s campaign comments which seemed to be centring on creating some kind of ‘Progressive It’s a Knockout’.
We intended to allow Ash space to work with us on her critical campaign messaging proactively, for a planned campaign launch on Friday with the media all in one place, of our choosing, once the SNP membership had confirmed their nominations for the ballot.
The media were all over Holyrood when Ash arrived so Bailey popped by her office at lunchtime to introduce himself and see if she needed anything. He brought up lunch and they had a quick chat on how to navigate the media as the controversy being whipped up over the views on the Equal Marriage of two long-serving MSPs was suddenly all anyone was talking about, after Kate’s media interviews. Ash wanted to calm the situation and remind everyone of what is important while settling those who were understandably upset.
When asked directly for comment on Equal Marriage, by Ciaran Jenkins from Channel 4 News, as she passed him in the Parliamentary lobby, she simply said,
“love is love”
Ash Regan 21st Feb 2023, when asked by Ciaron Jenkins of Channel 4 News on her views on Equal Marriage.
We later released a press statement with Ash’s full response which tried to lighten the mood, in a Scotland that had led the way in the UK on Equal Marriage, and ended her statement with,
“…just don’t marry the wrong person – been there, done that 😉 Thankfully we’re still friends!”
There was little time for making pancakes, this year – my kids got some bought-in from the local Co-op. ‘Team vote Ash Regan’ had an anything-but-flat day, as we added to our core team, met face to face, launched #voteAshRegan branding, site and media mailboxes, invited Ash Ambassadors to the wider team, met with subject experts, secured more nominations, planned our media launch and poured over the campaign rules just released by SNP NEC, to understand the constraints we had to operate within.
By the end of Tuesday we had secured Joanna Cherry KC MP for Ash’s planned media launch on Friday, the day nominations closed. Joanna had declared her support for Ash’s leadership bid as she knew of Ash’s background, both in independence campaigning and Common Weal, as well as her recent principled stance on self-id and the criticality of safeguarding the rights of women and children.
Fraser, from Joanna’s team, was liaising with us on the launch details and weekend arrangements, as both Joanna and Ash had been invited to a YES event in Stonehaven. We invited Fraser along to a call we had set up for Wednesday evening with Professor Richard Murphy. The team is indebted to Fraser’s ongoing support in advising us on media lines over lunchtime and joining early morning and weekend calls to add his experience.
There was so much we wanted to achieve with the campaign, primarily to connect with members, develop core policy with them and reach out to civic Scotland and the independence movement but the timescale was so short and the NEC rules so limiting, coupled with the emerging intense hustings and debate schedule, that it felt like it was shaping up to be ‘SNP Squid Games’ rather than a leadership contest!
We needed a way to get clarity of messaging and agreed Kevin McKenna was our ideal pick as a journalist who gets to the root of what makes folk tick and we needed that. Thankfully Kevin agreed to meet us on Thursday for what we hoped would be our pre-media launch interview – it all hung on Graeme and Kirk securing our venue.
‘Independence – nothing less’, underpinned Ash’s Campaign from day 1 and we set to work to address the big issues that were roadblocks to building confidence to deliver a YES majority in 2014. The Scottish Currency Group had impressed both SNP membership and the wider independence movement with the work they’d done since 2014 and we wanted to ensure they got a platform on our campaign.
Similarly, Professor Richard Murphy had spoken and written eloquently on Scotland’s potential under independence and on the annual GERS charade. Richard was on top form the next evening as we met on Zoom, and he told us he had just written a long-form article for the National on Tuesday, covering his thoughts on much of what we discussed on Wednesday evening. I was surprised to discover that I was the only one on the call that knew everyone! We agreed on the importance of getting the right people in the room to make progress, a theme that ran through Ash’s campaign.
Robin McAlpine, Ash’s ex-colleague from her time at Common Weal was meeting her for a pre-arranged coffee on Wednesday, and the team were passionate about ensuring the incredible work Common Weal had done over almost 10 years had the appropriate platform to discuss the big ideas to help shape Scotland. So many people across Scotland had poured their energy and talent into delivering an ambitious, achievable vision for an independent Scotland and Ash wanted to ensure that these valued assets were connected, to our common purpose for Scotland.
While Bailey was helping Ash navigate the media teams at Holyrood while managing the mountain of media bids that were pouring into our new mailbox, Graeme was collecting Kirk from Inverkeithing Station to secure a venue for our campaign launch. We had all agreed on our strong visual message of ‘building bridges’ and ‘SNP/Scottish ambition and achievement’ was encapsulated by the spectacular Queensferry Crossing – now to secure the ideal venue to present that vista! Our first venue choice wasn’t available and the second, Transport Scotland’s outside space, we felt was too much of a weather risk so we moved North to the Doubletrees by Hilton and it was available and just perfect!
As I liaised with Alan from Phantom Power regarding the now-confirmed launch plan for Friday, Kirk confirmed with Colin, our campaign photographer, and Graeme secured the talented Mrs O, our press release Ninja extraordinaire! Graeme and Kirk then headed off to meet Ash at Costa in Fort Kinnaird, getting there just before closing!
There was much relief in the team that Friday’s launch was now locked in, as it allowed us to promote the announcement, just after midnight as, ‘ASH WEDNESDAY: CAMPAIGN LAUNCH’
Colin McKay from STV News, while seeking confirmation of Ash’s intention to stay in or drop out of the campaign, had said, “Maybe she’ll announce her campaign on Ash Wednesday.” This amused us so much that he was on ‘our wavelength’ that we decided to give Colin a wee exclusive at the Parliament the next day by Bailey telling him where to be as Ash was passing.
As we got the press release ready to go to launch ‘ASH WEDNESDAY’, the final connection piece was slotted into place just before midnight. Ash asked me to add her partner to the team, which I did and that was the start of something really special.
